About me
Hello! I'm Paulo Lobo, a Designer with over 20 years of experience, working closely with clients to come up with powerful ideas that amplify their brand, visually and strategically.
What I do
• Annual Report • Graphic Design • Branding • Logo Design • Visual Identity • Set Design • Art Direction • Website • Paper Design • Magazine/Editorial design • Illustration • Infographic
Some Clients that I work or worked in the past:
My Annual Reports view
Imagine if your Annual Report became the main manifesto of your company's brand, rather than just summarizing the year. We identified that a clear strategy, attractive design, and integrated sustainability generate competitive advantage. We develop reports that not only meet formal requirements but also engage and build long-term value with stakeholders. We consider four dimensions: clarity, design, content, and strategic communication. We present documents that not only meet standards but also engage, convey trust, and provide practical insights to strengthen the narrative.
My Method for Brand
Every brand is born from an essence: who it is, who it speaks to, and what makes it unique.
My job is to transform this essence into a vibrant, clear, and relevant brand.
The process in 4 steps:
Diagnosis – diving into the business, market, and audience.
Positioning – defining the purpose and strategic direction.
Expression – creating the verbal and visual identity.
Implementation – consistent application across all touchpoints.
It's not just about creating beautiful brands.
It's about building brands with purpose, intelligence, and humanity that generate real value and lasting connection.